Improving Personal Effectiveness
This module helps you build essential skills for university success, including time management, academic writing, research, and confidence. You’ll also explore university life in a digital age, create a digital CV, and develop your academic abilities to support you with your studies.
Building Customer Value Project
This module will cover the essential principles of marketing, the marketing environment, and consumer behaviour. You'll learn about segmentation, targeting, and positioning, buyer behaviour, business-to-business marketing, market research, the product lifecycle, and effective marketing communications.
Managing in a Global Business Environment
This module explores the global business environment, focusing on PESTLE factors, legal structures, and the differences between public, private, and third sector organisations. Students will analyse how external factors, government initiatives, and sustainability influence business decisions and operations.
Understanding Financial Foundations for Business
This module develops your understanding of key aspects of accounting and finance, including financial reporting, management accounting, and regulatory requirements. Through a case study report, you will apply key financial principles to real-world business scenarios, enhancing your analytical abilities as well as your appreciation of these key business areas.
Organising and Managing Work
This module will equip you with essential research skills by guiding you through the process of reading, analysing, and synthesising key management theories. You will develop the ability to engage with academic literature, laying a strong foundation for further study in business management.
Creating and Managing Enterprise
In this module, you will be able to explore what it takes to become a successful entrepreneur. You will investigate a successful enterprise and also develop an innovative business idea with sustainability at its core. You will create a business plan, pitch your idea effectively, and build essential skills to succeed in the modern business world.